Share the scenario

View video: engaging the media

View video: egaging the media
  • Understand the audience in order to make the correct presentation
    Technical audiences will likely require more data while policymakers and political leaders will want shorter, more focused presentations describing what actions are required
  • Distinguish between the public and the private sector audiences
    Tailor materials for the different audiences and the different actions that would be required of each
  • Prepare a short (one-page) summary for decisionmakers
    The summary should be clear and credible, with recommended actions for the decisionmaker
  • Make a product and go out and make tailored presentations
    The product (scenario) can be described for different audiences, with presentations that focus on different elements and different desired outcomes or actions
  • Make maps that are personal–that speak to a stakeholder or decisionmaker
    As a way of engaging them in the process, develop maps that focus on the areas of interest for the stakeholder
  • Explore beyond the 2-dimensional
    What other ways besides a written document could a scenario be presented–through a website, interactive kiosks, role-playing exercises
  • Push towards presenting the scenarios online
    A website allows for wide sharing of the information, and for organizing and presenting information in multiple ways

different types of reports — scientific, narrative, etc. — appeal to different audiences

View video: How a scenario can help define county-wide issues

View video: understanding regional implications

click to view video: creating a vision of the future

View video: creating a vision of the future