Share the scenario
View video: egaging the media
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- Understand the audience in order to make the correct presentation
- Technical audiences will likely require more data while policymakers and political leaders will want shorter, more focused presentations describing what actions are required
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- Distinguish between the public and the private sector audiences
- Tailor materials for the different audiences and the different actions that would be required of each
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- Prepare a short (one-page) summary for decisionmakers
- The summary should be clear and credible, with recommended actions for the decisionmaker
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- Make a product and go out and make tailored presentations
- The product (scenario) can be described for different audiences, with presentations that focus on different elements and different desired outcomes or actions
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- Make maps that are personal–that speak to a stakeholder or decisionmaker
- As a way of engaging them in the process, develop maps that focus on the areas of interest for the stakeholder
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- Explore beyond the 2-dimensional
- What other ways besides a written document could a scenario be presented–through a website, interactive kiosks, role-playing exercises
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- Push towards presenting the scenarios online
- A website allows for wide sharing of the information, and for organizing and presenting information in multiple ways
different types of reports — scientific, narrative, etc. — appeal to different audiences
View video: understanding regional implications
View video: creating a vision of the future